{"id":2046,"date":"2015-09-03T11:00:20","date_gmt":"2015-09-03T02:00:20","guid":{"rendered":"http:\/\/www.clmbs.jp\/blog\/?p=2046"},"modified":"2016-11-08T12:21:15","modified_gmt":"2016-11-08T03:21:15","slug":"post-2046","status":"publish","type":"post","link":"https:\/\/www.clmbs.jp\/blog\/?p=2046","title":{"rendered":"\u4e0a\u3092\u5411\u3044\u3066\u6b69\u3053\u3046 – \u30b3\u30ed\u30f3\u30d0\u30b9\u306e\u30e1\u30eb\u30de\u30ac19\u53f7"},"content":{"rendered":"

\u3000\u30b3\u30ed\u30f3\u30d0\u30b9\u306e\u30e1\u30eb\u30de\u30ac\u300019\u53f7\/2015\u5e749\u67083\u65e5\u6728\u66dc\u65e5
\n\u3000[ \u4e0a\u3092\u5411\u3044\u3066\u6b69\u3053\u3046 ]\n\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d\uff1d<\/p>\n

\u3053\u3093\u306b\u3061\u306f\u3002\u7dd2\u65b9\u3067\u3059\u3002<\/p>\n

9\u6708\u306b\u5165\u308a\u307e\u3057\u305f\uff01\u3060\u3093\u3060\u30931\u5e74\u306e\u4e0b\u671f\u306b\u5165\u308a\u3064\u3064\u3042\u308b\u3068\u601d\u3044\u306a\u304c\u3089\u3001<\/p>\n

\u300c\u3042\u30683\u304b\u6708\u3067\u4eca\u5e74\u3082\u7d42\u308f\u308a\u3060\u306d\u300d<\/p>\n

\u3068\u8a00\u308f\u308c\u308b\u3068\u3001\u305d\u3046\u306a\u3093\u3060\u3088\u306a\uff01\u3068\u6c17\u3092\u5f15\u304d\u7de0\u3081\u306a\u3051\u308c\u3070\uff01\u3068\u601d\u3046
\n\u6b21\u7b2c\u3067\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001<\/p>\n

\u3000\u307e\u3060\u4eca\u5e74\u30826\u304b\u6708\u3042\u308b\u306d\u3000\u2192\u4eca\u5e74\u5ea63\u6708\u307e\u3067\u306e\u610f\u5473
\n\u3000\u3082\u3046\u4e0a\u671f\u7d42\u308f\u308b\u306d
\n\u3000\u3082\u3046\u4eca\u5e74\u3082\u3042\u30683\u304b\u6708\u3060\u306d\u3000\u219212\u6708\u307e\u3067\u306e\u610f\u5473
\n\u3000\u307e\u3060\u4eca\u5e743\u304b\u6708\u3082\u3042\u308b\u3088<\/p>\n

\u3068\u8a00\u3044\u65b9\u5909\u308f\u308b\u3060\u3051\u3067\u6c17\u5206\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n

\u4f1d\u3048\u65b9\u3068\u8a00\u8449\u306f\u5927\u5207\u3060\uff01\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u3055\u3066\u3001\u4eca\u65e5\u306f\u8eab\u306e\u56de\u308a\u304b\u3089\u8003\u3048\u308b\u3001
\n\u300c\u30de\u30af\u30ed\u306e\u8996\u70b9\u300d\u306e\u8a71\u3067\u3059\u3002<\/p>\n

——————————————————<\/p>\n

\u3000\u25a0\u96fb\u8eca\u306e\u4e2d\u3067\u4e0a\u3092\u5411\u3044\u3066\u6b69\u3053\u3046<\/p>\n

——————————————————<\/p>\n

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\n\u30b9\u30de\u30db\u3001\u30b9\u30de\u30db\u3001\u30b9\u30de\u30db\u3067\u3059\u3002\u3069\u3053\u3082\u304b\u3057\u3053\u3082\u3002<\/p>\n

\u5742\u672c\u4e5d\u5148\u751f\u306e\u300c\u4e0a\u3092\u5411\u3044\u3066\u6b69\u3053\u3046\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001
\n\u30b9\u30de\u30db\u3092\u898b\u3066\u3044\u308b\u3068\u304d\u306f\u307f\u3093\u306a\u300c\u4e0b\u3092\u5411\u3044\u3066\u300d\u3044\u307e\u3059\u3002<\/p>\n

\u96fb\u8eca\u306e\u4e2d\u3067\u79c1\u3082\u591a\u5206\u306b\u6f0f\u308c\u305a\u30b9\u30de\u30db\u3092\u898b\u3066\u300c\u4e0b\u3092\u5411\u3044\u3066\u300d
\n\u3044\u307e\u3057\u305f\u304c\u3001\u3075\u3068\u3001\u4e0a\u3092\u5411\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u4e0a\u3092\u5411\u3044\u3066\u6c17\u4ed8\u3044\u305f\u3053\u3068\u3002<\/p>\n

1)\u307f\u3093\u306a\u30b9\u30de\u30db\u3092\u898b\u3066\u3044\u308b\u3002\u4e0b\u3092\u5411\u3044\u3066\u3044\u308b\u3002<\/p>\n

2)\u8eca\u5185\u5e83\u544a\u304c\u3001\u3001\u3001\u5c11\u306a\u3044\uff01<\/p>\n

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\n\u90fd\u55b6\u6d45\u8349\u7dda\u306b\u4e57\u3063\u3066\u3044\u305f\u3068\u304d\u3067\u3057\u305f\u3002<\/p>\n

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\n\u3064\u307e\u308a\u96fb\u9244\u30b0\u30eb\u30fc\u30d7\u4f01\u696d\u306e\u5e83\u544a\u51fa\u7a3f\u304c\u30e1\u30a4\u30f3\u306b\u306a\u3063\u3066\u3044\u308b\u3088\u3046\u3059\u3002<\/p>\n

\u305d\u306e\u767a\u898b\u304b\u3089\u3001\u9280\u5ea7\u7dda\uff08\u6771\u4eac\u30e1\u30c8\u30ed\uff09\u3001JR\u5c71\u624b\u7dda\u3001JR\u7dcf\u6b66\u7dda\u306b\u4e57\u3063\u3066
\n\u5e83\u544a\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u3075\u3080\u3075\u3080\u3001\u7dda\u306b\u3088\u3063\u3066\u5e83\u544a\u306e\u91cf\u304c\u9055\u3046\u3093\u3067\u3059\u306d\u3002<\/p>\n

\u9280\u5ea7\u7dda\u3082\u5e83\u544a\u306f\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u5927\u4f01\u696d\u306e\u5e83\u544a\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002
\n\u7dcf\u6b66\u7dda\u306f\u5c11\u3057\u3060\u3051\u7a7a\u304d\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u307b\u307c\u57cb\u307e\u3063\u3066\u3044\u307e\u3059\u3002
\n\u5c71\u624b\u7dda\u306f\u30b9\u30de\u30db\u30b2\u30fc\u30e0\u306e\u30c8\u30ec\u30a4\u30f3\u30b8\u30e3\u30c3\u30af\u5e83\u544a\u3067\u3057\u305f\u3002\u3055\u3059\u304c\u3002<\/p>\n

7\u5e74\u524d\u306b\u30ea\u30fc\u30de\u30f3\u30b7\u30e7\u30c3\u30af\u3067\u4e00\u6c17\u306b\u8857\u304b\u3089\u5e83\u544a\u304c\u306a\u304f\u306a\u3063\u305f
\n\u8a18\u61b6\u3092\u305f\u3069\u308b\u3068\u3001\u305d\u306e\u5f8c\u306f\u5e83\u544a\u5e02\u5834\u3082\u623b\u3063\u3066\u3044\u307e\u3059\u304c\u3001
\n\u3088\u308a\u5e83\u544a\u3092\u7cbe\u67fb\u3055\u308c\u3066\u5a92\u4f53\u306b\u3088\u3063\u3066\u683c\u5dee\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u306e\u304b\u3082
\n\u3057\u308c\u307e\u305b\u3093\u306d\u3002<\/p>\n

——————————————————<\/p>\n

\u3000\u25a0\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u3000\u96fb\u901a<\/p>\n

——————————————————<\/p>\n

\u5e83\u544a\u306b\u3064\u3044\u3066\u8abf\u3079\u3088\u3046\u3068\u601d\u3063\u3066\u898b\u3066\u307f\u307e\u3057\u305f\u3002
\n\u3054\u5b58\u3058\u306e\u65b9\u306f\u3088\u304f\u898b\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u96fb\u901a\u3055\u3093\u3002<\/p>\n

\u25bc\u65e5\u672c\u306e\u5e83\u544a\u8cbb – \u30ca\u30ec\u30c3\u30b8\uff06\u30c7\u30fc\u30bf – \u96fb\u901a
\n\u3000http:\/\/www.dentsu.co.jp\/knowledge\/ad_cost\/<\/p>\n

\u8aac\u660e\u306b1\u5206\u306e\u52d5\u753b\u304c\u4f7f\u308f\u308c\u3066\u307e\u3059\u306d\u3002<\/p>\n

\u3084\u3063\u3071\u308a\u30c0\u30a4\u30b8\u30a7\u30b9\u30c8\u3060\u3068\u308f\u304b\u308a\u3084\u3059\u3044\uff01<\/p>\n

\u3010\u30c0\u30a4\u30b8\u30a7\u30b9\u30c8\u3011
\n\u30fb\u5e83\u544a\u8cbb\u904e\u53bb\u6700\u9ad8
\n\u30fb2014\u5e746\u5146\u5186\u7a81\u7834
\n\u30fb\u30de\u30b94\u5a92\u4f53\uff08TV\u30fb\u30e9\u30b8\u30aa\u30fb\u65b0\u805e\u30fb\u96d1\u8a8c\uff09\u304c47.8%
\n\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u304c35.1\uff05
\n\u30fb\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f17.1%\uff081\u5146\u5186\u7a81\u7834\uff09<\/p>\n

\u3055\u3059\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u4f38\u3073\u306f\u3059\u3054\u3044\u3067\u3059\u306d\u3002<\/p>\n

\u3055\u3066\u3001\u5e83\u544a\u8cbb\u306e\u4f38\u3073\u3084\u5168\u4f53\u3084\u30de\u30b9\u5a92\u4f53\u306e\u8a71\u984c\u306f\u6ce8\u76ee\u3055\u308c\u307e\u3059\u304c\u3001
\n\u79c1\u304c\u6ce8\u76ee\u3059\u308b\u306e\u306f\u3001<\/p>\n

\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u304c35.1%\u300d<\/p>\n

\u3067\u3059\u3002<\/p>\n

\u306a\u3093\u3060\uff1f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u3063\u3066\u3002<\/p>\n

35.1%\uff1f\u591a\u3044\u305e\u3002<\/p>\n

\u5b9f\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u306f\u8eab\u8fd1\u306a\u30e1\u30c7\u30a3\u30a2\u3067\u3059\u3002<\/p>\n

\u4e0a\u8a18\u306e\u96fb\u8eca\u8eca\u5185\u306e\u5e83\u544a\u3082\u4ea4\u901a\u5e83\u544a\u3068\u3044\u3046\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e
\n\u4e00\u3064\u3067\u3059\u3002\u4ea4\u901a\u5e83\u544a\u306f\u3053\u306e3\u5e74\u3067\u3082\u5e83\u544a\u8cbb\u304c\u4f38\u3073\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3000\u25bc2014\u5e74 \u65e5\u672c\u306e\u5e83\u544a\u8cbb\uff5c\u5a92\u4f53\u5225\u5e83\u544a\u8cbb
\n\u3000http:\/\/www.dentsu.co.jp\/knowledge\/ad_cost\/2014\/media.html<\/p>\n

\u3053\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u95a2\u9023\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u4f01\u696d\u3082
\n\u5b9f\u306f\u591a\u3044\u3067\u3059\u3002<\/p>\n

\u4e2d\u592e\u306b\u3042\u308b\u8868\u304b\u30893\u5e74\u9593\u306e\u5e83\u544a\u8cbb\u50be\u5411\u3092\u898b\u308b\u3068\u3001<\/p>\n

\u30fb\u5c4b\u5916\u3001\u4ea4\u901a\u5e83\u544a\u306f\u4f38\u3073\u3066\u3044\u308b\u3002
\n\u30fb\u6298\u308a\u8fbc\u307f\u3001DM\u306f\u6e1b\u3063\u3066\u3044\u308b\u3002
\n\u30fb\u30d5\u30ea\u30fc\u30da\u30fc\u30d1\u30fc\u3082\u6e1b\u5c11\u50be\u5411\u3002\u82e6\u3057\u3044\u3093\u3067\u3059\u306d\u3002
\n\u30fbPOP\u306f\u304b\u306a\u308a\u4f38\u3073\u3066\u3044\u308b\u3002
\n\u30fb\u96fb\u8a71\u5e33\u306f\u6e1b\u3063\u3066\u3044\u308b\u3002
\n\u30fb\u5c55\u793a\u30fb\u6620\u50cf\u7cfb\u3082\u4f38\u3073\u3066\u3044\u308b\u3002<\/p>\n

\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002
\n\u203b\u69cb\u6210\u6bd4\u8996\u70b9\u3082\u91cd\u8981\u3067\u3059\u304c\u5272\u611b\u3067\u3059\u3002<\/p>\n

——————————————————<\/p>\n

\u3000\u25a0\u30de\u30af\u30ed\u8996\u70b9\u306e\u6d3b\u304b\u3057\u65b9<\/p>\n

——————————————————<\/p>\n

\u30de\u30af\u30ed\u8996\u70b9\u306f\u3001\u3075\u30fc\u3093\u3002\u305d\u3046\u306a\u3093\u3060\u3002\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3063\u3066\u306f
\n\u3082\u3063\u305f\u3044\u306a\u3044\u3067\u3059\u3002<\/p>\n

\uff08\u201d\u30de\u30af\u30ed\u201d\u306f\u5168\u4f53\u306a\u3069\u306e\u610f\u5473\u3002\u5de8\u5927\u306a\u30fb\u5de8\u8996\u7684\u3002\uff09<\/p>\n

\u3000\u6728\u3092\u898b\u3066\u3001\u68ee\u3092\u898b\u305a\u3002<\/p>\n

\u3068\u3044\u3046\u3053\u3068\u308f\u3056\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u306a\u3089\u3070\u3001<\/p>\n

\u3000\u68ee\u3092\u898b\u3066\u3001\u6728\u306b\u6d3b\u304b\u305d\u3046\u3002<\/p>\n

\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\u65e5\u9803\u306e\u304a\u5ba2\u69d8\u3068\u306e\u8a71\u3001\u65e5\u5e38\u306e\u51fa\u6765\u4e8b\u3001\u30c6\u30ec\u30d3\u3067\u898b\u308b\u5185\u5bb9\u3001
\n\u30cd\u30c3\u30c8\u306e\u30cb\u30e5\u30fc\u30b9\u3001\u4e0a\u8a18\u306e\u65e5\u672c\u306e\u5e83\u544a\u8cbb\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306a\u3069\u3001
\n\u898b\u805e\u304d\u3059\u308b\u3053\u3068\u304b\u3089\u5168\u4f53\u306e\u50be\u5411\u3092\u63b4\u3080\u3053\u3068\u306f\u3001
\n\u5927\u624b\u4f01\u696d\u306e\u50be\u5411\u3084\u7d4c\u6e08\u306e\u65b9\u5411\u6027\u3092\u63b4\u3080\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u3001\u305d\u306e\u5927\u4f01\u696d\u3084\u7d4c\u6e08\u306e\u6d41\u308c\u306b\u8ffd\u968f\u3057\u3066\u3001
\n\u4e2d\u5c0f\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u6d3b\u52d5\u3082\u540c\u69d8\u306e\u65b9\u5411\u306b
\n\u5411\u304b\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n

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\n\u4e2d\u5c0f\u4f01\u696d\u3068\u306e\u4ed5\u4e8b\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002
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