{"id":3578,"date":"2022-05-10T13:20:32","date_gmt":"2022-05-10T04:20:32","guid":{"rendered":"https:\/\/www.clmbs.jp\/blog\/?p=3578"},"modified":"2022-06-12T23:25:18","modified_gmt":"2022-06-12T14:25:18","slug":"mktgbtob%e8%b3%bc%e8%b2%b7%e3%81%ae%e4%be%a1%e5%80%a4%e8%a6%81%e7%b4%a0","status":"publish","type":"post","link":"https:\/\/www.clmbs.jp\/blog\/?p=3578","title":{"rendered":"[MKTG]BtoB\u8cfc\u8cb7\u306e\u4fa1\u5024\u8981\u7d20"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6a16QrY6o3eB3hoZUm0oQ9?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>\u203bPhoto: <a href=\"https:\/\/hbr.org\/2018\/03\/the-b2b-elements-of-value\" rel=\"noopener\" target=\"_blank\">https:\/\/hbr.org\/2018\/03\/the-b2b-elements-of-value<\/a><\/p>\n<p>&#8220;5\u67086\u65e5\u306b\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u683c\u3068\u3044\u3046\u8a71\u3092\u3057\u307e\u3057\u305f\u3002\u81ea\u5206\u3067\u3082\u52c9\u5f37\u3068\u8003\u3048\u3001\u4fa1\u5024\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u4e2d\u3001Harvard Business Review\u306e\u8a18\u4e8b\u3092\u767a\u898b\u3057\u307e\u3057\u305f\u30025\u6bb5\u968e\u306e\u30ec\u30d9\u30eb\u306840\u306e\u8981\u7d20\u306b\u307e\u3068\u3081\u3066\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/hbr.org\/2018\/03\/the-b2b-elements-of-value\" rel=\"noopener\" target=\"_blank\">What B2B Buyers Really Care About \/ The B2B Elements of Value<\/a><\/p>\n<p>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306eBain &#038; Company\u304c\u57f7\u7b46\u3055\u308c\u305f\u3088\u3046\u3067\u3059\u3002\u52d5\u753b\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u5408\u308f\u305b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.bain.com\/insights\/the-b2b-elements-of-value-hbr\/\" rel=\"noopener\" target=\"_blank\">The B2B Elements of Value | Bain &#038; Company<\/a><\/p>\n<p>\u4e0a\u8a18\u306e\u8a18\u4e8b\u304b\u30895\u6bb5\u968e\u306e\u30ec\u30d9\u30eb\u306840\u306e\u8981\u7d20\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u25cb\u3069\u3046\u3067\u3082\u3044\u3044\u8a71\u306f\u3001\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30d5\u30c8\u300d\u3068\u3044\u3046\u8a71\u3067\u3059\u3002<\/p>\n<p>#\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 #\u30bb\u30fc\u30eb\u30b9 #\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3 #\u9867\u5ba2\u8996\u70b9 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