{"id":5416,"date":"2024-01-11T09:27:26","date_gmt":"2024-01-11T00:27:26","guid":{"rendered":"https:\/\/www.clmbs.jp\/blog\/?p=5416"},"modified":"2024-01-11T10:30:00","modified_gmt":"2024-01-11T01:30:00","slug":"bizb2b%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e4%be%a1%e5%80%a4%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6","status":"publish","type":"post","link":"https:\/\/www.clmbs.jp\/blog\/?p=5416","title":{"rendered":"[Biz]B2B\u306b\u304a\u3051\u308b\u4fa1\u5024\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p><iframe style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/4gW85F3VGacZAe2d28kIh4?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><\/p>\n<p>1\u670810\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u3067\u8a71\u3092\u3057\u305f\u3001\u4fa1\u5024\u306b\u3064\u3044\u3066\u3001\u3082\u3063\u3068\u63a2\u6c42\u3057\u305f\u3044\u3068\u8003\u3048\u307e\u3057\u305f\u3002<\/p>\n<p>\u4fa1\u5024<br \/>\n<a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E4%BE%A1%E5%80%A4\">https:\/\/ja.wikipedia.org\/wiki\/%E4%BE%A1%E5%80%A4<\/a><\/p>\n<p>\u4fa1\u5024\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<br \/>\n<a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E4%BE%A1%E5%80%A4_(%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0)\">https:\/\/ja.wikipedia.org\/wiki\/%E4%BE%A1%E5%80%A4_(%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0)<\/a><\/p>\n<p>2\u3064\u306e\u8a18\u4e8b\u3092\u5143\u306b\u8a71\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"#aisummary\">\u25bcChatGPT\u306eAI\u30b5\u30de\u30ea\u30fc\u306f\u3053\u3061\u3089<\/a><\/p>\n<p>\u25cb\u3069\u3046\u3067\u3082\u3044\u3044\u8a71\u306f\u3001\u300c\u96fb\u6c17\u30b1\u30c8\u30eb\u304c\u4fbf\u5229\u300d\u3068\u3044\u3046\u8a71\u3067\u3059\u3002<\/p>\n<p>#\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 #\u30bb\u30fc\u30eb\u30b9 #\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3 #\u9867\u5ba2\u8996\u70b9 #\u30b3\u30f3\u30c6\u30f3\u30c4 #\u30d3\u30b8\u30cd\u30b9 #BtoB #BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\n\uff08\u63d0\u4f9b\uff1a\u682a\u5f0f\u4f1a\u793e\u30b3\u30ed\u30f3\u30d0\u30b9\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3000\u2060<a href=\"https:\/\/columbusproject.co.jp\u2060\" rel=\"noopener\" target=\"_blank\">https:\/\/columbusproject.co.jp\u2060<\/a>\uff09<\/p>\n<hr>\n<p>\u305c\u3072Podcast\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u767b\u9332\/\u30d5\u30a9\u30ed\u30fc\u3092\u304a\u9858\u3044\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/open.spotify.com\/show\/3z2ybR484zaXJ2Tot27dhV?si=6ba4eea3fd8446f0\" rel=\"noopener\" target=\"_blank\">Spotify<\/a><br \/>\n<a href=\"https:\/\/podcasts.apple.com\/jp\/podcast\/btob%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E8%AB%87%E8%A9%B1-b2b-communication-b2b-business\/id1545745748\" rel=\"noopener\" target=\"_blank\">Apple Podcast<\/a><br \/>\n<a href=\"https:\/\/music.amazon.co.jp\/search\/BtoB%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E8%AB%87%E8%A9%B1%20-%20B2B%20Communication%20amp;%20B2B%20Business?filter=IsLibrary%7Cfalse&#038;sc=none\" rel=\"noopener\" target=\"_blank\">Amazon Podcast<\/a><br \/>\n<a href=\"https:\/\/podcasts.google.com\/search\/BtoB%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%A8%E3%83%93%E3%82%B8%E3%83%8D%E3%82%B9%E8%AB%87%E8%A9%B1%20-%20B2B%20Communication%20%26%20B2B%20Business\" rel=\"noopener\" target=\"_blank\">Google Podcast<\/a><\/p>\n<blockquote><p><strong id=\"aisummary\">\u25bcGoogle\u6587\u5b57\u8d77\u3053\u3057\uff06ChatGPT\u306e\u6587\u5b57\u8d77\u3053\u3057\u306f\u3053\u3061\u3089<\/strong><br \/>\nB2B\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068B2B\u30d3\u30b8\u30cd\u30b9\u8ac7\u8a71\u306f\u3001\u30b3\u30ed\u30f3\u30d0\u30b9\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7dd2\u65b9\u3067\u3059\u3002<br \/>\n\u3000<br \/>\n\u672c\u65e5\u30012024\u5e741\u670810\u65e5\u306b\u3053\u308c\u3092\u53ce\u9332\u3057\u3066\u3044\u307e\u3059\u3002\u5148\u307b\u3069\u30bb\u30df\u30ca\u30fc\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u3054\u53c2\u52a0\u3044\u305f\u3060\u3044\u305f\u7686\u3055\u307e\u3001\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002\u30bb\u30df\u30ca\u30fc\u3067\u306f\u4fa1\u5024\u306b\u3064\u3044\u3066\u8a71\u3057\u307e\u3057\u305f\u3002Value Proposition\u306e\u6d41\u308c\u304b\u3089\u3001B2B Elements Of Value\u306e\u8a71\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u4fa1\u5024\u306f\u5965\u6df1\u304f\u3001\u6ce5\u6cbc\u306b\u306f\u307e\u308b\u30ec\u30d9\u30eb\u3060\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u4eca\u65e5\u306f\u3053\u306e\u4fa1\u5024\u306b\u3064\u3044\u3066\u6539\u3081\u3066\u8a71\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u3000<br \/>\n\u4eca\u3001Wikipedia\u3092\u898b\u3066\u3044\u3066\u3001\u4fa1\u5024\u306b\u95a2\u3057\u3066\u8208\u5473\u6df1\u3044\u3053\u3068\u304c\u66f8\u3044\u3066\u3042\u308a\u307e\u3057\u305f\u3002\u65e5\u672c\u8a9e\u306eWikipedia\u3067\u3001\u4fa1\u5024\u306b\u3064\u3044\u3066\u8abf\u3079\u308c\u3070\u51fa\u3066\u304f\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u307e\u305a\u3001\u4fa1\u5024\u306b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4fa1\u5024\u3068\u666e\u901a\u306e\u4fa1\u5024\u304c\u3042\u308a\u3001\u6b74\u53f2\u7684\u306a\u5909\u9077\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002\u53e4\u4ee3\u30ae\u30ea\u30b7\u30e3\u3067\u306f\u3001\u7f8e\u3057\u3055\u3084\u5584\u304c\u4fa1\u5024\u3068\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u4e2d\u4e16\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u54f2\u5b66\u3067\u306f\u3001\u8aa0\u5b9f\u3055\u3068\u7f8e\u3057\u3055\u304c\u826f\u3044\u3082\u306e\u3068\u3055\u308c\u308b\u4f1d\u7d71\u304c\u751f\u307e\u308c\u3001\u4e2d\u56fd\u3067\u306f\u4eba\u9593\u6027\u304c\u4fa1\u5024\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306f\u3001\u8cc7\u672c\u4e3b\u7fa9\u3084\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u767a\u5c55\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u4fa1\u5024\u306f\u96c6\u56e3\u306b\u3088\u3063\u3066\u5f62\u6210\u3055\u308c\u308b\u3082\u306e\u3067\u3001\u500b\u4eba\u304c\u611f\u3058\u308b\u4fa1\u5024\u3068\u5468\u56f2\u306e\u4eba\u3082\u540c\u3058\u304f\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u6349\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u6bd4\u8f03\u306e\u8981\u7d20\u3082\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3088\u3046\u3067\u3059\u3002<br \/>\n\u3000<br \/>\n\u6b21\u306b\u3001\u6642\u4ee3\u3084\u5730\u57df\u3001\u4eba\u9593\u96c6\u56e3\u306b\u3088\u3063\u3066\u4fa1\u5024\u89b3\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u5b66\u554f\u306e\u9818\u57df\u3054\u3068\u306b\u6271\u3046\u4fa1\u5024\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4fa1\u5024\u306f\u3001\u9867\u5ba2\u77e5\u899a\u4fa1\u5024\uff08Customer Perceived Value, CPV\uff09\u3068\u3057\u3066\u3001\u9867\u5ba2\u306e\u4e3b\u89b3\u306b\u57fa\u3065\u304f\u8a55\u4fa1\u3067\u3059\u3002\u52b9\u7528\u3068\u8cbb\u7528\u306e\u5dee\u304c\u4fa1\u5024\u3067\u3042\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3000<br \/>\n\u7d4c\u6e08\u5b66\u3067\u306f\u3001\u4fa1\u5024\u306b\u306f\u52b9\u7528\u4fa1\u5024\u8aac\u3068\u52b4\u50cd\u4fa1\u5024\u8aac\u304c\u3042\u308a\u307e\u3059\u3002\u4fa1\u5024\u306e\u30d1\u30e9\u30c9\u30c3\u30af\u30b9\u3068\u3057\u3066\u3001\u6c34\u306f\u4f7f\u7528\u4fa1\u5024\u306f\u9ad8\u3044\u304c\u4ea4\u63db\u4fa1\u5024\u306f\u4f4e\u3044\u3001\u4e00\u65b9\u3067\u5b9d\u77f3\u306f\u9006\u306e\u4f8b\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u4f7f\u7528\u4fa1\u5024\u3068\u4ea4\u63db\u4fa1\u5024\u306e\u9055\u3044\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002\u4fa1\u5024\u306f\u69d8\u3005\u306a\u8996\u70b9\u304b\u3089\u4eba\u304c\u611f\u3058\u308b\u3082\u306e\u3067\u3001\u5e0c\u5c11\u6027\u304c\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u8981\u7d20\u306e\u4e00\u3064\u3067\u3059\u3002<br \/>\n\u3000<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4fa1\u5024\u3068\u306f\u3001\u9867\u5ba2\u304c\u77e5\u899a\u3059\u308b\u52b9\u7528\u3068\u8cbb\u7528\u306e\u5dee\u3067\u3059\u3002\u3053\u308c\u3092\u300c\u9867\u5ba2\u4fa1\u5024\u300d\u3068\u8a00\u3044\u307e\u3059\u3002\u4fa1\u5024\u306b\u306f\u6a5f\u80fd\u7684\u4fa1\u5024\u3001\u91d1\u92ad\u7684\u4fa1\u5024\u3001\u793e\u4f1a\u7684\u4fa1\u5024\u3001\u5fc3\u7406\u7684\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306fB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3001\u5fc3\u7406\u7684\u306a\u8981\u7d20\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u55b6\u696d\u306e\u4eba\u3068\u306e\u76f8\u6027\u3084\u4f01\u696d\u306e\u5370\u8c61\u306a\u3069\u3001\u5fc3\u7406\u7684\u8981\u7d20\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<br \/>\n\u3000<br \/>\nB2B\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u6a5f\u80fd\u7684\u4fa1\u5024\u3068\u91d1\u92ad\u7684\u4fa1\u5024\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u6a5f\u80fd\u304c\u6642\u9593\u306e\u7bc0\u7d04\u306b\u3064\u306a\u304c\u308c\u3070\u3001\u305d\u308c\u306f\u4fa1\u5024\u304c\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u5fc3\u7406\u7684\u4fa1\u5024\u306f\u7d4c\u6e08\u5b66\u7684\u306a\u6349\u3048\u65b9\u3068\u306f\u7570\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u89b3\u70b9\u3067\u306f\u5f37\u8abf\u3055\u308c\u307e\u3059\u3002B2B\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u5fc3\u7406\u7684\u4fa1\u5024\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<br \/>\n\u3000<br \/>\n\u6700\u5f8c\u306b\u3001\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u306e\u4fa1\u5024\u3092\u3069\u306e\u3088\u3046\u306b\u6349\u3048\u3001\u5e02\u5834\u3084\u9867\u5ba2\u306b\u4f1d\u3048\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u55b6\u696d\u30de\u30f3\u500b\u4eba\u306b\u4efb\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4f1a\u793e\u3068\u3057\u3066\u53d6\u308a\u7d44\u3080\u3079\u304d\u5927\u304d\u306a\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3059\u3002\u4eca\u5f8c\u3082\u4fa1\u5024\u306b\u3064\u3044\u3066\u8a71\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u4eca\u65e5\u306f\u4ee5\u4e0a\u3067\u3059\u3002B2B\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001\u4eca\u5f8c\u3082\u8a71\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content 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